Year
2019
Client
Kee's Natural
Category
Skincare
Product Duration
5 Years
As Creative Lead, I was responsible for the full visual ecosystem of the brand—from concept to execution. My role evolved from hands-on design to long-term creative consulting, guiding the brand’s visual growth and consistency over time.
Creative direction & visual strategy
Brand identity development
Product & packaging design
3D product visualization
Photography & videography
Social media visuals & campaigns
The visual language focused on clean composition, soft natural tones, and minimal layouts to reflect the brand’s natural ingredients and gentle skincare philosophy. 3D visuals were used to elevate product presentation, while photography emphasized texture, clarity, and authenticity.
The work helped establish Kee’s Natural as a recognizable and trusted local skincare brand, creating visual consistency across product launches, marketing content, and digital platforms. Over time, the brand evolved with a stronger, more refined identity while maintaining its core values.
